Bacco's Made in Jamaica
The company project was born from the vision of Flavio Bacchetta, italian photo-journalist, who does reportage along the American continent since 1990.
During one of his work travels, he decided to stop in Jamaica, founding in 1996 "Jamaica No Problem Postcards" a small company focused on the production of postcards, with the final purpose to supply all-inclusive top resorts and the various gift shops scattered along Negril, Montego Bay and Ocho Rios shopping centres, as well as airports and the government shops.
Soon his pictures became very popular, due to their quality and the subjects chosen, as sea sceneries, rasta people, and young models.
The sales made the author well known in the market, also in the nearest islands. Almost every tourist resort was exposing his postcards stands.
The company improved, reaching about 200 sales points scattered islandwide.
But after the Covid pandemic starting, Flavio had to diversify his products, creating a different style for the T-shirts, with particular designs and catchy logo printed on.
He found out Jamaica didn't have its own sportswear brand, due basically to the island's heavy dependence on import items.
Hence he came out with the idea of Bacco's, and thereafter the new company was named "Bacco's Made In Jamaica" due to the fact he is using only high quality local fabric, 100% cotton and polyester, as well as craft workshops in order to keep the production at higher standards.
To print his photographs on the fabric, two are the techniques used:
Digital Printing, best known as DTG (Direct-to-Garment) on the cotton shirts, and Sublimation, on the polyester ones.
Sublimation is a fusion of the 4 colors separations artwork deeply inside the fabric.
DTG is a direct digital printing on the fabric, without using middle ways as the heat transfer.
These procedures make colors more resistant to the washing, also due to the high quality of the fabric we are using.
Today, the author's collection is becoming more interesting, and, compared with the past one, it has an international appeal and a global impact.
But the new journey of Bacco's Made In Jamaica, has just begun.
BACCO'S MADE IN JAMAICA came from the vision of Flavio Bacchetta,
The Mona Lisa's smile
This picture has been shot on a young model posing on the ruins of a Rasta community in the Flanker neighborhood, an inner-city of Montego Bay, JAMAICA
The maiden enigmatic smile, reminds me of the Monna Lisa one, the most famous existing painting, made by the Italian genius Leonardo Da Vinci.
A masterpiece exposed at Louvre Museum of Paris, France.